Langhap sarap! The Philippines No. 1 fast-food chain is a phenomenal success story. What began as a two branch ice cream parlor in 1975, offering hot meals and sandwiches, was incorporated in 1978 with seven outlets to test the possibilities of starting a fast-food hamburger restaurant.
Thus, Jollibee was born - a company that revolutionized the country’s fast food sector.
Jollibee has grown exponentially since its first operation. From seven outlets 32 years ago, Jollibee now boasts of 600 local and over 30 international stores. Jollibee’s leadership is reflected both by its market share of more than half of the entire domestic fast food industry, as well as strings of local and international recognitions.
To achieve its long-term goal to be the country’s food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company.
These moves expanded Jollibee’s penetration of the pizza-pasta and French café-bakery segments. In 2000, the strategic acquisition of Chowking solidified the company’s position as the dominant leader fast-food company. The move gave it leadership in the Oriental quick-service restaurant segment.
Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, efficient manufacturing and sound logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and a family-like atmosphere.
As a corporate citizen, Jollibee is also committed to give back to its host communities through meaningful and lasting socio-civic projects.
Jollibee is a proud Filipino company. Dedicated to serving the Filipinos, the Jollibee brand typifies the Filipino spirit from the crew, menu, advertisements, and promos. Jollibee is so well-loved that its mascot is the most well-known character during a Filipino child’s early stage of development.
Every time a new store opens, Filipinos always flock into long lines to the store to taste their best sellers - pancit palabok, Chicken Joy, and Pinoy Burger. Unlike McDonalds’ which is the global hamburger joint, Jollibee is exclusively Filipino. Jollibee branches abroad is a home away from home for many overseas Filipinos.
It is a treasured place for families, friends, colleagues, and relatives to eat and bond together.
JOLLIBEE AROUND THE WORLD
Asia
Brunei (launched 1987)
Hong Kong (launched September 1996)
Indonesia (to be launched 2015)[25]
Kuwait (launched 1995)
Malaysia (to be launched 2015)[25]
Philippines (main hub)
Qatar
Saudi Arabia (launched 1995)
Singapore (launched 2013)
Vietnam (launched October 1996)
North America
United States (launched 1998)
Canada (to be launched 2015)
